Sabre is a UK-based company focused on advancing military safety and security through cutting-edge surveillance, dynamic training programs, and specialised courses. Driven by innovation, they prioritise research and development to design and test state-of-the-art equipment, addressing the challenges of a rapidly evolving world.
To support their launch, I developed a full brand identity that sets them apart from the competition. The result is an iconic, recognisable presence that reflects their precision, adaptability, and commitment to excellence.
Sabre
Brand Design
Logo
Brand guidelines
Tone of voice, mission statement, brand values
I created and designed the brand book for Sabre, establishing clear guidelines to define their bold and distinctive identity in the defence sector. This included precise colour palettes, typography, and the creation of a 'flash'—a custom patch to show the brand in the field. Additionally, I developed rules for consistent brand usage across materials such as email signatures and presentations, resulting in a cohesive and recognisable brand presence.
Brand book
I played a key role in Sabre’s kit planning and development process, working closely with their team to visualise and refine their ideas. By translating concepts into detailed sketches, I helped bring their vision to life, creating clear and compelling visuals ready for presentation to manufacturers and investors. This ensured their innovative concepts were communicated effectively and set the stage for successful production.