I joined Flash Pack to spearhead the post-COVID relaunch, which was a great success. Subsequently, I played a pivotal role in the company's rebranding journey, particularly in evolving the brand to reflect its new direction as a friendship company. Working closely with the design team, I helped create a vibrant new look that remained true to the brand's core style while making it more fun, engaging, and inclusive, all while maintaining its focus on craft and adventure.
Flash Pack creates unforgettable adventures for travelers in their 30s and 40s, blending local flavor with meaningful, one-of-a-kind experiences.
Brand Design
Brand redirection design
Custom illustrations & icons
Brand pitching
Story telling - brand vision
Brand book
Marketing Design
Social Media
Advertising
CRM
Print marketing
PR assets
Internal & External Comms
Designing Instagram feed content for Flash Pack was about striking the right balance between creativity, beautiful photography, and a consistent brand style. I focused on curating content that engaged our audience while staying true to the brand’s personality. By thoughtfully combining these elements, I helped strengthen our Instagram presence and encourage more meaningful engagement.
Below are some of my favourite examples from both Instagram Stories and feed posts.
Instagram Design
Instagram Feed
Instagram Stories
Flash Pack celebrates craft and culture, so I began by creating a cohesive icon system that balanced creativity with function. Working closely with the tech team, I ensured each icon met practical needs - from scalable, lightweight assets for digital interfaces to expressive graphics that enhanced usability and supported the brand’s storytelling across all platforms.
Here are the hand drawn icons I developed for the website and app.
Icons
At Flash Pack, I revamped our CRM system by adhering to brand guidelines. I used the specified colors for consistency, integrated clear icons for better navigation, and added beautiful photography to reflect our adventurous spirit, creating a cohesive and engaging user experience.
The example is a mobile and desktop version of a Chile adventure deepdive.
CRM
To tie all the rebrand work together, I created and designed the brand book for Flash Pack by establishing clear rules to adhere to for the new brand refresh. Defining colour palettes, typography, and iconography to ensure consistency across all materials. Additionally, I included guidelines for using photography to capture our adventurous spirit, resulting in a comprehensive guide that maintains a cohesive and recognisable brand identity.