OKA, is a British luxury interior design brand, and is dedicated to the art of being surrounded by curated beauty. Rooted in the founders' passion for travel and collecting treasures, this British brand draws inspiration from the diverse corners of the world.
During my time at OKA, I was involved in the current rebrand, bringing my skills in premium design to showcase the beautifully crafted products. My responsibilities spanned projects such as OKA's rebrand, a fresh website look with re-platforming, the introduction of illustration, icon creation, social media design, CRM, and advertising. Each endeavor has been a delightful journey in enhancing OKA's visual identity and market presence.
Marketing design
Campaign Design
Social Media
CRM
Advertising
Internal & External Comms
Brand Design
Rebrand Design
Custom illustrations and icons
Photography direction
When I joined OKA, the company was in the midst of a transformative rebrand and website replatforming. I played a key role in shaping the brand's new visual identity, assisiting the lead designer with the website in Adobe XD and developing the brand's colour scheme. Additionally, I enhanced the site's aesthetic appeal by creating all the distinctive icons featured on it. I helped develop their new look over CRM and social media.
Rebranding
Inspired by OKAs quirk and personality, I created a range of icons that would appear across website and print assets. Here is a collection of my favourite, from shop front illustrations, to loading icons.
Icons
With the rebrand, I had the opportunity to revamp our CRM using Taxi. I've created visually compelling emails, seamlessly incorporating OKA’s beautiful imagery into clear layouts. To address visual gaps or infuse creativity into promotions, I introduced illustrations.
CRM
At OKA, I developed social media content that highlighted their beautifully crafted products. Using tasteful colours and elegant typography, I created eye-catching and engaging designs that showcased the quality and craftsmanship of OKA’s offerings and telling the stories of the products.